Apple iPhone makes users happier than Android

Nielsen survey claims ‘more UK consumers choose Android smartphones, but many still covet the iPhone’

Apple customers claimed to be happier, but Android users were more numerous 

More UK consumers chose Google Android smartphones in the past six months than any other, according to new data from analysts Nielsen.

But Apple iPhone owners were much more likely to be “highly satisfied” with their device (86 per cent) than the average smartphone owner (72 per cent).

Additionally, users of Apple iOS phones have a much higher spend on voice and data usage than those with Android. Just 24 per cent of Android owners spent, on average, more than £30 a month, compared to 61 per cent of iPhone owners, Nielsen claimed. More than four in ten iPhone owners paid to download apps each month, compared to just 15 per cent of Android owners.

The latest information from the analytics company indicates that over the last six months, Android phones accounted for 44 per cent of purchases, compared to Blackberry at 25 per cent, Apple iOS at 18 per cent and Nokia’s Symbian (at seven per cent.

“The momentum is with Android at the moment,” claimed Nielsen European telecoms managing director David Gosen, “but to say which smartphone operating systems is ahead overall in the UK is statistically too close to call between Android and Apple iOS, with RIM and Symbian not far behind.”